User Research Leader · 15+ Years · Healthcare · Finance · SaaS · EdTech

Alex
Mauritz

I connect user insight to real decisions - shaping roadmaps, surfacing opportunities, and building the research systems that make evidence-based product culture possible.

View case studies
15+
Years Experience
$3M
Cost Savings Driven YoY
30%
Portal User Growth
25%
Retention Increase (Angi)

About

Research is not an output -
it's a decision engine.

I'm a User Research Leader with 15+ years working across healthcare, fintech, SaaS, EdTech, home services, and consulting - wherever complex, ambiguous problems need a clear path forward.

At RxBenefits, I built the organization's first strategic research and insights function, managing blended teams of internal researchers and external vendors to deliver insights that reduced costs by over $3M YoY. At eMoney Advisor, I owned end-to-end research for the #1 financial planning platform in the U.S., directly informing a portal redesign that grew users by 30%. At Angi, I repositioned an undervalued business area into a key strategic priority through large-scale mixed-methods research that drove a 25% increase in customer retention.

I gravitate toward ambiguous, high-stakes problems where there isn't a clear path yet - and where my expertise can bring teams closer to their goals with confidence.

Healthcare Fintech / Financial Planning EdTech / LMS Home Services Mental Health Real Estate SaaS Design Consulting
Build Systems
NPS programs, insight repositories, AI-assisted synthesis workflows - infrastructure that outlasts any single study.
Drive Decisions
Roadmap prioritization, product pivots, cost reduction - research that causes things to happen, not just informs them.
Enable Teams
Training 30+ designers, PMs, and developers on research methods so evidence-based decisions become the norm, not the exception.
Connect Levels
From user signal to executive narrative - translating complexity into business outcomes at every level of the organization.

Work

Case Studies

01
HealthcareMeasurement DesignResearch Ops
Member Experience Measurement
First scalable NPS system at RxBenefits - 60% detractor rate identified, directly shaped product roadmap and reduced costs by $3M+ YoY.
02
HealthcareContinuous ResearchMarket Intelligence
Broker Panel Insight Engine
12 concepts validated, 3 product pivots triggered in year one - proprietary market insight channel no competitor has.
03
HealthcareAI StrategyDiscovery Research
Product Discovery: Chatbot & AI Experience
Phased AI roadmap (Now/Next/Future) reducing call center volume and driving self-service adoption at RxBenefits.
04
HealthcareResearch OperationsSignal Synthesis
Research Signal Program
Shifted research from one-off studies to a continuous insight engine feeding all product and executive decisions.
05
Fintech SaaSJTBD ResearchBeta Testing
New FinTech Feature Development
Caught critical flaw pre-launch at eMoney Advisor; pivot to multi-client dashboard increased feature adoption across enterprise clients.
06
Fintech SaaSBehavioral ScienceConcept Testing
Behavioral Wellness Onboarding Flow
+30% new portal users at eMoney Advisor - replaced high-abandonment onboarding with behavioral finance framing.
07
Home ServicesMixed MethodsStrategic Repositioning
Undervalued Business Area Repositioning
+25% customer retention at Angi - identified and led research for an area leadership had undervalued, repositioning it as a key strategic priority.

Testimonials

What colleagues say

"

His pragmatic approach to research - focusing on just enough insight to drive meaningful decisions - allowed us to make informed choices quickly and effectively. Alex's ability to collaborate seamlessly with product management and design ensured that his findings were not just insightful but also actionable.

Chad Porche
Senior VP of Product & Design · eMoney Advisor
"

Alex always delivers thoughtful insights which make an impact on key product and experience decisions. In addition, he is resourceful, a great project manager, and builds great collaborative relationships across the organization. He would be an asset to any team.

Cara Woodland
Director of UX Research · Past Manager
"

We have run a lot of tests this year, and that is 100% possible because of the work Alex has done. He has helped share where the product is going. Alex is also a great cultural fit - he gives a sense of comfort and confidence in conversations, and he is active in our drive to put out a great product. I learn a lot from Alex.

Chris Grant
Group Product Manager · Past Co-worker

Résumé

Experience & Skills

Experience

Lead User Researcher & Strategist Mar 2025 - Present
RxBenefits - Healthcare / Pharmacy Benefits
Built strategic research and insights function across a complex B2B healthcare platform. Managed blended teams delivering insights that reduced costs by over $3M YoY. Implemented AI-centric research practice cutting turnaround by 50%.
Lead UX Research & Strategy Consultant Aug 2013 - Feb 2025
MAUR UXR - Independent Consulting
Top-rated consultant (100% Success Score, Upwork) across finance, mental health, real estate, and SaaS. Built and operationalized the UX research practice for BetterHelp. Partnered with founders to connect research to market opportunity and product roadmap.
Advisory UX Researcher Jan 2022 - Jan 2025
eMoney Advisor - Financial Planning SaaS
Led research for the #1 financial planning platform in the U.S. Informed portal redesign resulting in 30% user growth. Trained 30+ developers, designers, and product leaders on research best practices. Received eMoney Excellence Award for 100% research milestone delivery.
Senior UX Researcher Feb 2021 - Jan 2022
Angi - Home Services Marketplace
Led large-scale mixed-methods research for the world's largest digital home services marketplace. Repositioned an undervalued business area as a key strategic priority. Contributed to a 25% increase in customer retention.
Senior User Research Analyst Nov 2019 - Feb 2021
BenchPrep - EdTech / Learning Management SaaS
Established the research program from scratch. Identified $3M in product improvements per quarter and increased sales conversions by 25%.
Senior Marketing Research Analyst Jul 2016 - Nov 2019
Magnani - Design Thinking Consultancy
Research and strategy for digital transformation, product development, and rebranding across dozens of clients. Synthesized qualitative and quantitative findings into strategic recommendations during periods of high organizational uncertainty.
Download CV

Education

M.B.A., Marketing & Entrepreneurship
University of Illinois, Chicago
B.S., Project Management
Bradley University, Peoria, IL

Recognition

eMoney Excellence Award - 100% of research milestone targets met
UIC Venture Challenge, Early Venture Winner - University of Illinois Chicago
100% Success Score - Upwork (Top-Rated Consultant)

Core Skills

Mixed-Methods Research Research Operations NPS / Survey Design Jobs-to-Be-Done Usability Testing Concept Testing Design Sprint Facilitation Signal Synthesis Executive Storytelling AI-Assisted Synthesis Conjoint & MaxDiff Diary Studies Journey Mapping Behavioral Science Practice Building Stakeholder Management UserTesting UserZoom Qualtrics Dovetail Figma Miro

Contact

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